The Frauenthal Center, formerly known as the Michigan Theater, was built in 1929 by Muskegon’s own movie mogul, Paul Shlossman. His trademark camel-hair coat, the way his hat tipped over one eye, and his striking demeanor were all clues to Schlossman’s colorful life as a showman.
Between 1915 and 1917, the Schlossman Company contracted architect C. Howard Crane to design three of Muskegon’s great theaters – the Rialto, Majestic, and Reagent theaters. In 1920, Schlossman’s movie empire expanded when he was appointed secretary-treasurer of the Strand Amusement Company of Muskegon Heights. He ardently built the Strand Theater on Broadway in the Heights.
Along with Crane, Schlossman took a personal interest in the design of the Michigan Theater. Built as a theater for “100% all talking motion pictures,” the cost was a mere $690,000. The theater opened on September 16, 1930 receiving rave reviews from the community, as patrons were awed with its “extraordinary beauty and grace.” An advertisement in the Muskegon Chronicle proudly stated, “With the opening of the new Michigan Theater, Muskegon can boast the best in Michigan, outside of Detroit, and second to none in the United States for a town our size.”